Jens
Brüggemann
A paradise bird among designers. His focus lies in the field of information design, where he visually translates complex content and communicates it to various target groups. With open eyes in all directions, he keeps an overview of every project and always employs new methods and ways of presentation to achieve the goal of his projects.
Guerilla educational work
An information campaign using unconventional methods
What is your work about?
The goal is to present queer informational content to the broadest possible audience using guerrilla marketing strategies.
What particularly motivated or inspired you for this project?
Many non-profit projects fail because they receive too few resources. As a result, while the information may be very detailed, no one is aware of the outcomes.
How have you grown in your process?
The goal of guerrilla marketing is to compensate for the lack of resources with creativity. This means simultaneously planning actions, coordinating volunteer helpers, and developing new creative ideas. This workload has forced me to develop good time management skills.
How could the project continue?
I have reflected on the methods used and evaluated their effectiveness. I can imagine collaborating with other projects to develop new methods for different content.
Geprüft von: Prof. Daniel Braun & Dipl.-Des. Elisabeth Schwarz
